Photo courtesy of The Good Food Institute
The cracks in pastoral agriculture's massively flawed business model are starting to show. Technologies like cellular agriculture (clean meat) and plant based protein will be one of the saving graces of our global food system as we move towards a world of 9.6 billion mouths to feed. Yet most climate agreements and strategies to reduce emissions still seem to want to talk about on farm technology as a way to reduce ag's emissions... WTF!?! We are just shifting the chairs of the titanic with this thinking...We need a new boat!
Last year Eric Schmidt, executive chairman of Google's parent, Alphabet, a man who has spent the bulk of his career predicting how technology can change the world, was was asked what six technological innovation were going to transform life for huminty in a positive way by a factor of at elast ten fold in the very near future. The first technology he led with? Plant based meat - Nerds over cattle. Not self driving cars, 3D printing or virtual reality (although they were on this list). But plant based meat. Enough said.
Read more on why synthetic biology has the potential to flip the script on conventional pastoral ag in the coming decades in my opinion piece the wild inefficiencies of conventional ag and what this means for agriculture and climate agreements....